Insights & Thought Leadership

Field notes on agentic AI in fashion.

Analysis on how agentic AI, LLM-native architecture, sustainability regulation, and EU + APAC market dynamics are reshaping fashion operations.

Featured Insight
Regulation

The ESPR Era: What Every Fashion Brand Must Know Before 2027

The EU Ecodesign for Sustainable Products Regulation will fundamentally reshape how fashion brands design, produce, and communicate their products. From Digital Product Passports to mandatory durability benchmarks, we break down the timeline, requirements, and strategic implications for luxury and premium labels.

March 2026
ESPR
Latest Articles

Deep dives & market signals

China MarketFebruary 2026

China's Green Textile Standards: A Compliance Roadmap for European Exporters

New GB/T standards are raising the bar for textile imports into China. Here is what European fashion brands need to prepare before the next enforcement wave.

SustainabilityJanuary 2026

Beyond Greenwashing: Building Credible Sustainability Narratives

With the EU Green Claims Directive approaching, brands must shift from aspirational messaging to evidence-backed communication. A framework for authentic storytelling.

RegulationDecember 2025

CSRD Double Materiality: A Practical Guide for Fashion SMEs

Double-materiality assessment is the cornerstone of CSRD reporting. We outline a step-by-step approach tailored to mid-size fashion companies with complex supply chains.

Market IntelligenceNovember 2025

Rednote vs. Douyin: Where Should Luxury Brands Invest in 2026?

China's social-commerce landscape is evolving rapidly. We analyse engagement data, conversion rates, and audience demographics to guide your platform strategy.

SustainabilityOctober 2025

The Digital Product Passport: From Regulatory Burden to Brand Asset

Forward-thinking brands are turning DPP compliance into a transparency advantage. Case studies and implementation strategies for luxury and premium fashion.

RegulationSeptember 2025

France's AGEC Law at Three: Lessons Learned and What Comes Next

Three years into AGEC enforcement, we review the most common compliance pitfalls, penalty trends, and upcoming regulatory tightening affecting fashion brands in France.

Explore by Topic
12

Regulation

CSRD, AGEC, ESPR, and Green Claims Directive analysis

8

Market Intelligence

Competitive landscapes, pricing, and consumer trends

10

Sustainability

Circularity, DPP, supply-chain transparency

6

China Market

WeChat, Rednote, cross-border e-commerce, and GB/T standards

McLeuker · McLeuker AI

One company. Two front doors.

We are not advisers who read about agentic AI. We designed, built and operate McLeuker AI - a multi-agent platform running in production for fashion brands. That is where the consulting comes from: every recommendation is something we have already had to make work.

01The consultancyYou are here

McLeuker

LLM and agentic AI expertise for fashion. We diagnose where agents belong in your operation, design the workflow, and install it alongside your team.

02The platform

McLeuker AI

The agentic AI platform we built and run for fashion brands. Your engagement ships onto it, loaded with your brand context.

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mcleukerai.com

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