Marketing Strategy

The Critical Role of Consumer Research in Fashion

Elizaveta Pavlik

Jan 314 min read

The Critical Role of Consumer Research in Fashion

In the competitive fashion market, consumer research is the key to staying ahead of the curve.

The Fabric of a Sustainable Future: A Look at Fashion Sourcing

Francesca Zuffi Gardini

Jan 228 min read

The Fabric of a Sustainable Future: A Look at Fashion Sourcing

Discover the future of fashion sourcing and its impact on sustainability.

The Rise of Sustainable Fashion on Social Media

Francesca Zuffi Gardini

Nov 13, 202311 min read

The Rise of Sustainable Fashion on Social Media

The conscious consumers to brand committed, see how social media has become the driving force behind the sustainable fashion transformation.

Qigen Lin

Oct 12, 20239 min read

Social Media Marketing as a Fashion Brand's Guide to Online Success

Elevate your fashion brand with expert SMM. Stay stylish, engage, and shine online. How luxury brands are leading the way!

Navigating the Digital Marketing Landscape: Key Trends in 2023

Qigen Lin

Sep 12, 20239 min read

Navigating the Digital Marketing Landscape: Key Trends in 2023

Don't miss out on this glimpse into the future of marketing! From AI strategy to Data Privacy, 2023 promises to be a year of transformation.

Always Ask Why: Putting Strategy Before Tactics in Your Marketing Planning

Qigen Lin

Aug 24, 20238 min read

Always Ask Why: Putting Strategy Before Tactics in Your Marketing Planning

Discover why understanding the 'why' is crucial and how strategy should always guide your tactical actions for sustained success.

How to Write a Business Proposal: A Comprehensive Guide for New Entrepreneurs

Qigen Lin

Aug 10, 20239 min read

How to Write a Business Proposal: A Comprehensive Guide for New Entrepreneurs

Discover the art of crafting compelling business proposals tailored for new entrepreneurs.

Can AI-Generated Content Hurt Your Search Ranking?

Qigen Lin

Aug 8, 202311 min read

Can AI-Generated Content Hurt Your Search Ranking?

Discover if automated content can influence search rankings and how to ensure it's both AI and user-friendly.

ESG Strategies — Here’s How to Stay Ahead of the Risk

Qigen Lin

Jul 17, 202310 min read

ESG Strategies — Here’s How to Stay Ahead of the Risk

Proactively manage risks and seize opportunities with ESG strategies.

Enhance Your Business with Effective Content Marketing

Ophelia Salazar

Jul 17, 20239 min read

Enhance Your Business with Effective Content Marketing

Supercharge your business with effective content marketing. Learn to create captivating content, drive traffic, and boost conversions.

Why Businesses Need to Think About How They Target the Generation Gap in China

Qigen Lin

Jul 17, 202313 min read

Why Businesses Need to Think About How They Target the Generation Gap in China

Mastering the Generation Gap: Key to Business Success in China. Gain insights into targeting different generations in China.

Winning at Digital Marketing in China: Insider Strategies

Qigen Lin

Jul 4, 202312 min read

Winning at Digital Marketing in China: Insider Strategies

Unlock the potential of Baidu, WeChat, Weibo, and more. Localization, influencer marketing, e-commerce, and data analytics.

Think Outside the Box: Creativity in B2B Marketing Today

Qigen Lin

Jul 3, 20236 min read

Think Outside the Box: Creativity in B2B Marketing Today

Explore innovative strategies, break free from convention, and discover the extraordinary results that come from thinking outside the box.

Don't Get Left Behind: Why You Need Video Marketing

Qigen Lin

Jun 9, 20237 min read

Don't Get Left Behind: Why You Need Video Marketing

Unleash the power of video marketing to stay ahead and connect with your audience. Elevate your brand through visual storytelling.

6 Steps to Create an Outstanding Marketing Plan

Qigen Lin

Jun 8, 202310 min read

6 Steps to Create an Outstanding Marketing Plan

From defining purpose to strategic execution, achieve success through effective strategies, innovative approaches, and constant adaptation.

Effective Collaboration 101: Marketing and IT Teams

Qigen Lin

Jun 6, 20237 min read

Effective Collaboration 101: Marketing and IT Teams

Discover strategies, benefits, and overcome challenges for seamless integration, innovation, and success in the digital landscape.

10 Reasons You Need a Digital Marketing Strategy in 2023

Qigen Lin

May 7, 202318 min read

10 Reasons You Need a Digital Marketing Strategy in 2023

Discover the top 10 reasons why a digital marketing strategy is essential in 2023 for your business's success.

Stay Ahead of the Curve - Social Media Statistics in China 2023

Qigen Lin

Apr 16, 202313 min read

Stay Ahead of the Curve - Social Media Statistics in China 2023

Discover the projected market size and growth rates, popular social media platforms to watch.

Proving The Proof: How Consumers Make Good On Sustainability Promises

Qigen Lin

Apr 12, 202310 min read

Proving The Proof: How Consumers Make Good On Sustainability Promises

This article discusses the importance of consumers following through on their promises to support sustainability practices.

Crafting the Perfect Digital Transformation with the CEO at the Helm

Qigen Lin

Apr 9, 202317 min read

Crafting the Perfect Digital Transformation with the CEO at the Helm

Learn how to successfully navigate digital transformation with the CEO leading the way. Gain valuable insights and best practices.

Subscribe