Business Strategy

Elizaveta Pavlik

Jun 179 min read

How AI is Transforming Brand Promotion, Operations and CX in Sustainable Fashion Industry

AI is revolutionizing brand promotion, operations, and customer experience in the sustainable fashion industry.

Circular Couture: The French Fashion Revolution Embracing the Circular Economy

Elizaveta Pavlik

Mar 268 min read

Circular Couture: The French Fashion Revolution Embracing the Circular Economy

French brands who are paving the way towards a circular economy, we can shape the future of fashion for the better.

The Critical Role of Consumer Research in Fashion

Elizaveta Pavlik

Jan 314 min read

The Critical Role of Consumer Research in Fashion

In the competitive fashion market, consumer research is the key to staying ahead of the curve.

The Fabric of a Sustainable Future: A Look at Fashion Sourcing

Francesca Zuffi Gardini

Jan 228 min read

The Fabric of a Sustainable Future: A Look at Fashion Sourcing

Discover the future of fashion sourcing and its impact on sustainability.

Sustainable Fashion Glows Up on International Fashion Weeks' Runways

Francesca Zuffi Gardini

Nov 13, 20238 min read

Sustainable Fashion Glows Up on International Fashion Weeks' Runways

Experience the future of fashion at Sustainable Fashion Weeks, where style meets sustainability.

Zero-Waste Design is Revolutionising Fashion with Sustainable Patterns and Cuts

Francesca Zuffi Gardini

Nov 13, 20236 min read

Zero-Waste Design is Revolutionising Fashion with Sustainable Patterns and Cuts

Zero-waste design transforms fashion through sustainable patterns. Learn from brands and overcome challenges.

Qigen Lin

Oct 12, 20239 min read

Social Media Marketing as a Fashion Brand's Guide to Online Success

Elevate your fashion brand with expert SMM. Stay stylish, engage, and shine online. How luxury brands are leading the way!

How Generative AI is Helping Fashion Brands Forecast Trends and Analyze Market Data More Accurately

Qigen Lin

Sep 25, 202311 min read

How Generative AI is Helping Fashion Brands Forecast Trends and Analyze Market Data More Accurately

Learn how AI is helping fashion brands make more informed decisions, reduce costs, and increase sales.

Navigating the Digital Marketing Landscape: Key Trends in 2023

Qigen Lin

Sep 12, 20239 min read

Navigating the Digital Marketing Landscape: Key Trends in 2023

Don't miss out on this glimpse into the future of marketing! From AI strategy to Data Privacy, 2023 promises to be a year of transformation.

Unveiling Inclusivity in Fast Fashion: Redefining Trends Beyond Size

Ophelia Salazar

Aug 25, 20238 min read

Unveiling Inclusivity in Fast Fashion: Redefining Trends Beyond Size

Exploring the evolution of fast fashion towards inclusivity, delving into how trends are being reshaped to celebrate all sizes & diversity.

Always Ask Why: Putting Strategy Before Tactics in Your Marketing Planning

Qigen Lin

Aug 24, 20238 min read

Always Ask Why: Putting Strategy Before Tactics in Your Marketing Planning

Discover why understanding the 'why' is crucial and how strategy should always guide your tactical actions for sustained success.

Can AI-Generated Content Hurt Your Search Ranking?

Qigen Lin

Aug 8, 202311 min read

Can AI-Generated Content Hurt Your Search Ranking?

Discover if automated content can influence search rankings and how to ensure it's both AI and user-friendly.

6 of the Most In-Demand & Transferable Digital Marketing Skills

Qigen Lin

Aug 5, 20236 min read

6 of the Most In-Demand & Transferable Digital Marketing Skills

Discover the top 6 in-demand digital marketing skills that can elevate any business. From content strategy to social media marketing.

What Fashion Marketing Professionals Need to Know Today

Qigen Lin

Aug 3, 202312 min read

What Fashion Marketing Professionals Need to Know Today

Dive into key trends shaping fashion marketing today. Learn about social media strategies, sustainability and diversity.

China's Manufacturing Appeal: What's The Secret?

Qigen Lin

Jul 23, 20239 min read

China's Manufacturing Appeal: What's The Secret?

Uncover the secrets of China's manufacturing prowess: scale, efficiency, and relentless innovation.

The Rise of Sustainability in Fashion: Changing the Industry

Ophelia Salazar

Jul 20, 202317 min read

The Rise of Sustainability in Fashion: Changing the Industry

Uncover the rise of sustainability in fashion, reshaping the industry through eco-friendly materials, ethical practices, and conscious.

Qigen Lin

Jul 19, 20235 min read

New Guidance for Net-Zero Companies

Embrace science-based targets and renewable energy for lasting impact.

Customer Retention Strategies That Actually Work

Qigen Lin

Jul 18, 202312 min read

Customer Retention Strategies That Actually Work

From personalized experiences to exceptional service, build loyalty and long-term relationships.

Enhance Your Business with Effective Content Marketing

Ophelia Salazar

Jul 17, 20239 min read

Enhance Your Business with Effective Content Marketing

Supercharge your business with effective content marketing. Learn to create captivating content, drive traffic, and boost conversions.

Why Businesses Need to Think About How They Target the Generation Gap in China

Qigen Lin

Jul 17, 202313 min read

Why Businesses Need to Think About How They Target the Generation Gap in China

Mastering the Generation Gap: Key to Business Success in China. Gain insights into targeting different generations in China.

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